Case Study: Casper achieves faster promotion rollout and higher ROI with Talon.One

More Powerful Promotions for Casper’s Marketing Strategy

Casper, the direct-to-consumer mattress retailer, faced an inflexible, developer-dependent coupon system that limited marketing creativity and couldn’t scale to a complex, global coupon database. To address this, Casper adopted Talon.One, using Talon.One’s unified promotion platform and Rule Builder to give marketers a flexible, marketer-friendly way to create targeted offers across markets.

Talon.One’s platform enabled Casper to generate and manage codes for over 120 campaigns in 8 countries, securely validate and track millions of redemptions, and use unique coupon attributes for better campaign tracking. The result from Talon.One: promotion setup time fell from 4–6 weeks to near-instant campaign creation, increased ROI, elimination of fraud/code abuse, and improved productivity and customer support.

Casper

Eloise Howard

Ad Operations Specialist