Case Study: Lorna Jane powers omnichannel personalized promotions with Talon.One

Lorna Jane taps Talon.One to power omnichannel shopping experiences

Lorna Jane, an Australian women's activewear retailer, faced challenges with its old promotional system. They were limited to generic, one-size-fits-all promotions and store staff encountered difficulties processing discounts accurately, leading to manual overrides and errors, especially during busy periods.

By implementing Talon.One's promotion engine for discounts, bundling, and coupons, Lorna Jane gained the capability to run finely-tuned, personalized campaigns. The solution, integrated via NewStore and AbsoluteLabs, enabled seamless omnichannel promotions. The results included the elimination of manual discount overrides and the new ability to effortlessly create real-time, flexible promotions that enhance the customer experience across all 100+ stores.

Lorna Jane

Peter Clarke

Chief Technology Officer