Case Study: Eddie Bauer achieves 135% margin uplift via targeted promotions with Talon.One

How Talon.One empowered Eddie Bauer to create targeted, margin-boosting promotions

Eddie Bauer, a century-old American clothing retailer, faced limits with a basic in‑house promotions tool that couldn’t deliver fast, specific or per‑item offers, multi‑tier session deals, or controlled coupon distribution. To modernize its promotion strategy and launch targeted, personalized campaigns quickly (integrated in one month), Eddie Bauer turned to Talon.One’s promotions engine, using features like dynamic discounts and custom coupon codes.

Talon.One implemented rule‑based, per‑item and multi‑tier promotions (e.g., dynamic “50% off one apparel item” offers and “buy more, save more” campaigns) and tighter coupon control, enabling personalization at scale. The results were significant: a 30% lift in margin during the 50% offer window, a 37% increase in demand, a 19% rise in conversion rate, plus a 135% increase in margin for buy‑more‑save orders versus standard orders and a 772 bps increase in units per order — delivering higher margins and more targeted customer engagement through Talon.One.

Eddie Bauer

Angela Gow

Director, Email and Digital Merchandising