Case Study: Live Nation Entertainment achieves a scalable global promotions platform with Talon.One

How Talon.One created a scalable promotion platform for Live Nation Entertainment’s fan base

Live Nation Entertainment (LNE), the world’s leading live entertainment company (Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship), needed a global, scalable promotions solution to support 40,000 concerts, 100+ festivals and 500M+ tickets sold annually while connecting brand sponsors and millions of fans. To accelerate growth, expand their marketing toolset and minimize time‑to‑market for new product launches, LNE partnered with Talon.One to deploy a promotions engine for coupons and promotional code campaigns.

Talon.One delivered a customizable, globally deployed promotions platform (integrated in 3 months) that lets LNE create and run day‑to‑day promotional code campaigns, support sponsor initiatives, and incentivize fans. The solution improved UX and ease-of-use, saved hours of development time, minimized time‑to‑market, and provided the limitless scalability LNE required—resulting in a global, scalable promotional platform, faster vendor integrations, quicker product launches, and stronger fan incentives.

Live Nation Entertainment

Alysia Piccioni

Vice President Brand Promotions, Media & Sponsorships