Case Study: SHARE NOW launches tier-based mobility loyalty program and boosts engagement and LTV with Talon.One

How SHARE NOW Launched a Tier-Based Mobility Loyalty Program with Talon.One

Share Now, a car‑sharing service operating across 18 European cities with 4 million registered members, faced a crowded market and needed a way to increase engagement without raising costs. They required a fast, customizable loyalty platform that could support multiple tiers, behavior‑based point allocation and special rewards — and selected Talon.One’s Promotion Engine to deliver it.

Talon.One implemented a four‑tier SHARE NOW Rewards program (Blue, Silver, Gold, Diamond) that awards 10 loyalty points per $1 spent, was integrated in 26 days, and supports real‑time incentives, geofencing, coupons and Salesforce CRM sync. The solution cut developer effort (saving months of work), reduced customer service inbound traffic through immediate reward delivery, and helped Share Now lower acquisition costs while increasing customer lifetime value.

Share Now

Matti K. Shurr

Product Manager Marketing