Case Study: Twinset achieves omnichannel promotional efficiency and faster campaign deployment with Talon.One

How an omnichannel mindset helps Twinset work more efficiently

Twinset, the Italian fashion brand founded in 1987 selling across online platforms, physical stores and outlets, needed a way to deliver frictionless omnichannel promotions, automatically generate coupons, and bring retail and ecommerce teams together. They selected Talon.One’s promotion engine (using its discounts and coupons features) to provide a scalable, real‑time promotion tool that could integrate with their complex tech stack.

Talon.One was integrated in 4–5 months and let Twinset manage promotions in a single environment, automatically create personalized coupons at every selling point, and simulate campaigns before going live. As a result, Talon.One helped Twinset remove at least two middleware layers, implement one‑time omnichannel campaign setups instead of separate in‑store and online processes, speed up campaign delivery, and increase overall operational efficiency by uniting the teams.

Twinset

Daniele Nigro

Chief Information Officer