Case Study: AlloFresh boosts average order value with Talon.One

How AlloFresh works with Talon.One, Braze and Adjust to boost average order value

Talon.One partnered with AlloFresh, a leading Indonesian on-demand grocery platform. The customer sought to expand its user base and required a technical solution to deliver personalized promotions and build a sophisticated loyalty program, which they found challenging to develop in-house.

By implementing Talon.One's loyalty and promotions engine, AlloFresh gained the ability to easily create tailored incentives like pro-rata discounts and a custom loyalty currency called coins. The integration with Braze and Adjust allowed for highly targeted campaigns. The solution from Talon.One led to a significant increase in the number of product variations added to shopping carts and helped boost the average order value for new users, all while saving significant internal development resources.

AlloFresh

Khoirunnida

Product Manager