Case Study: Airtasker boosts customer retention with Talon.One

How Airtasker integrated Talon.One, Braze & Segment to drive customer retention

Airtasker, Australia’s leading local services marketplace, wanted a more flexible way to run incentives to balance its two-sided marketplace and extend customer lifetime value. Its legacy in-house promotion tool lacked the functionality and Braze integration needed to support the company’s growth, and maintaining it required too much engineering effort. Airtasker chose Talon.One, using its coupon and discount capabilities to power promotions for new user acquisition and retention.

With Talon.One, Airtasker now sends discount codes through email and in-app notifications, supports partner promotions like Dunelm, and tracks offline flyer campaigns with unique codes. Talon.One integrates with Airtasker’s Braze CRM and Segment CDP, freeing engineering teams to focus on the core product while the business models campaign ROI with finance before launch. Airtasker also plans to expand its use of Talon.One into referrals and Tasker bonus campaigns as it grows internationally.

Airtasker

Douglas Toy

Country Manager