Case Study: Adore Me strengthens subscription loyalty and membership engagement with Talon.One

How Adore Me masters its subscription membership program with Talon.One

Adore Me, a direct-to-consumer retail and ecommerce lingerie brand, needed a flexible way to manage and expand its subscription-based member programs while keeping the experience simple for customers. Using Talon.One’s Loyalty product, the team set out to support multiple shopping paths, strengthen engagement with high-value customers, and add a more scalable loyalty layer on top of its existing VIP and Elite memberships.

With Talon.One, Adore Me launched “Friends to Lovers,” a beta loyalty program with tiers, points, and rewards that complements its membership offerings and creates clearer progression for shoppers. The platform’s flexibility and strong documentation helped the team implement a solution that could handle future complexity without getting stuck, while also improving testing and adoption for the tech team. Adore Me said its membership programs have been driving profitability for years, and the new loyalty layer is designed to further deepen engagement and recognize top customers.

Adore Me

Gaelle Ouggourni

Director of CRM & Loyalty