Case Study: HipBar achieves real-time dynamic drink discounts and faster campaign deployment with Talon.One

HipBar Deal out Discounts One Drink at a Time with Talon.One

HipBar is an Indian mobile payment platform for locating, gifting and paying for alcoholic drinks that needed a more flexible promotions infrastructure. Their legacy, hard‑coded workflow made launching and updating campaigns slow and error‑prone, so HipBar turned to Talon.One and used its Coupons, Discounts and Bundles products to support secure, dynamic discounts and last‑minute marketing changes.

Working with a Talon.One Integration Engineer, HipBar integrated user profile and session data and Talon.One’s API (completed in 3 weeks), implemented account‑credit logic, time‑based delayed rewards and GDPR‑compliant hashed identifiers. Talon.One’s solution enabled real‑time, diversified targeted campaigns that are automated and easy to create, freed developers to focus on the core app/website, and delivered an independent marketing workflow and faster campaign rollouts.

HipBar

Aprup Shet

Product Operations