Case Study: HelloPrint achieves granular, high-ROI promotions and instant campaign launches with Talon.One

Helloprint Push Promotions to the Next Level with Talon.One

HelloPrint, Europe’s largest online printing platform with over 10 million product combinations and 680,000 customers, needed highly personalized, scalable promotions to drive cross- and upsell activity across a massive product catalog. Their internal promotion system was limited in campaign variety, dynamic features, scalability and reporting, so HelloPrint engaged Talon.One and its promotion engine/API to enable granular, data-driven offers.

Using Talon.One’s API and UI, HelloPrint incorporated cart items and product attributes into real-time campaigns, created SKU-based discounts, bundles and price-sensitive logic, and sent dynamic notifications to segmented users — all without developer intervention. As a result, Talon.One helped HelloPrint reduce development resource costs, empower marketers to launch immediate, highly targeted campaigns, and improve promotion ROI and cross-/upsell performance.

HelloPrint

Nick Mahn

PPC Manager