Case Study: HappyFresh achieves a 1-month loyalty program launch and improved customer retention with Talon.One

HappyFresh Built Their Grocery Rewards Program in Just One Month with Talon.One

HappyFresh, Southeast Asia’s leading grocery delivery platform across Malaysia, Thailand and Indonesia, needed to keep the surge of users gained during the pandemic active as normal life returned. To solve this retention challenge, HappyFresh partnered with Talon.One to launch a full loyalty program, HappyFresh Rewards, using Talon.One’s enterprise-ready loyalty and promotion features (loyalty, coupons, referrals, geofencing).

Talon.One configured a points-based program with tiered benefits, real-time point balances, automated redemptions and a Rule Engine/Campaign Manager for bonus-point events and dynamic offers, all integrated across markets and currencies in just 1 month. The Talon.One solution immediately enabled gamification, increased engagement and growth, improved retention and CLV, and let HappyFresh run targeted promotions without extra development.

HappyFresh

Carmen Oprea

Senior Vice President Product