Case Study: Thalia powers omnichannel promotions with Talon.One

Germany’s largest bookseller, Thalia, chooses Talon.One to power its omnichannel promotions

Thalia, Germany’s largest omnichannel bookseller, wanted a promotion platform that could work across both its POS and ecommerce systems without creating friction for customers. The retailer needed a more flexible way to manage promotions and vouchers across channels, while also meeting strict EU regulations for book promotions. Thalia chose Talon.One and its Discounts and Coupons products to support this need.

With Talon.One, Thalia implemented omnichannel coupons that can be redeemed in-store and online, as well as direct discounts that customers can access by logging into their accounts without entering coupon codes. Talon.One gave Thalia the flexibility to tailor promotions to specific items, sessions, or customer profiles, helping improve the customer experience and supporting goals to increase margin, boost conversion rates, and drive repeat purchases.

Thalia

Robert Steinbeck

Head of Sales eCommerce, Business Development