Case Study: Fractal achieves 30% increase in campaign outreach with Talon.One

Fractal’s Campaign Outreach Increases 30% with Talon.One

Fractal, a Berlin-based fintech that provides KYC and user acquisition solutions to financial institutions, needed to run referral programs for the first time but lacked an in-house referral stack and wanted a fast, API-first platform that could be live quickly and free engineer time. They selected Talon.One and its Promotion Engine to handle referrals and extend their backend capabilities.

Talon.One delivered an API-centric Promotion Engine that integrated in about two weeks, automated backend tasks, and let Fractal run and monitor campaigns without heavy engineering overhead. The solution helped Fractal launch a live test campaign, secure six new partner sign-ups, and increase average campaign outreach by 30%, while freeing engineer hours and improving operational confidence.

Fractal

Júlio Santos

Chief Product Officer