Case Study: Favo achieves 21% increase in customers with Talon.One Coupons

Favo’s Customers Increase by 21% with Talon.One Coupons

Favo is an on-demand online retail platform that empowers local entrepreneurs across South America to sell supermarket products. Facing rapid expansion, Favo needed a scalable, data-driven way to create clear, item- or SKU-specific promotions entrepreneurs could share with new customers, so they adopted Talon.One’s Promotion Engine and Campaign Manager to run coupon-based campaigns.

Talon.One implemented coupon promotions using Campaign Manager features like Cart Item Filters, dynamic notifications and configurable effects (for example an R$15 first-purchase coupon), with a one-time integration completed in 16 days. The solution gave Favo granular targeting and instant validation of offers, resulting in a 21% increase in clients, a 19% rise in overall sales, a 38% boost in conversion rate and the highest number of customers per entrepreneur on record.

Favo

Thaiz Barthelmess

Product Manager Junior