Case Study: EE achieves personalized promotions at SKU scale with Talon.One

EE scales personalized promotions across hundreds of SKUs with Talon.One

EE, part of the BT Group and the UK's largest telecommunications network, faced the challenge of running personalized promotions across hundreds of SKUs on its new EE Store marketplace. Their existing systems lacked the personalization and agility required to deliver timely, relevant offers that resonated with each customer in a competitive retail landscape. To succeed, EE turned to the Talon.One promotional engine.

By implementing Talon.One, EE gained the ability to deploy highly targeted, SKU-level campaigns across its entire product catalogue, from gaming consoles to smart TVs. The solution integrated seamlessly with EE's commerce platform, providing the scalability needed for its growing marketplace. This allowed EE to create personalized promotions that improved customer experience, effectively competed with other major retailers, and supported its broader strategy to deepen customer relationships and drive growth.

EE (The BT Group)