Case Study: ECS Tuning achieves automated promotions and rapid campaign deployment with Talon.One

ECS Tuning Automate Sales Promotions with Talon.One

ECS Tuning, a U.S. eCommerce leader for Audi, BMW, Mercedes-Benz and other European performance parts, faced wide price variability and needed a promotion solution that let marketers manage complex, item-level discounts, coupons, tracking and attribution without developer involvement. They chose Talon.One’s promotion software/Campaign Manager to enable customizable coupons, dynamic cart calculations, and marketer-led campaign control.

Talon.One implemented cart-item filters, site- and dealer-specific rules, free-shipping incentives and automated customer-triggered messages, allowing ECS Tuning’s marketers to copy full rule sets and launch new campaigns in minutes. The result: hundreds of successful coupon and discount campaigns since 2019, major developer time savings, full coupon attribution and tracking, and roughly 43,000 attributable coupons in circulation thanks to Talon.One.

ECS Tuning

Joshua Shirk

Product Development Project Manager