Case Study: Carlsberg reduces promotion-related support tickets by 90% with Talon.One

Carlsberg decreased promotion-related support tickets by 90% since using Talon.One

Carlsberg, the global brewing group founded in 1847 and sold in more than 150 markets, needed a way to run large-scale B2B promotions across its network of more than 25,000 resellers. To support personalized campaigns that could work globally, Carlsberg turned to Talon.One and its promotion engine, using products such as discounts, coupons, referrals, and loyalty features.

With Talon.One, Carlsberg was able to generate millions of personalized coupons and referral codes using customer profile and real-time session data. The integration was smooth and helped Carlsberg go live in global markets, delivering a 90% decrease in promotion-related support tickets while improving scalability and personalization.

Carlsberg