Case Study: Boardriders unifies loyalty and promotions across brands with Talon.One

Boardriders unifies loyalty and promotions across 35 ecommerce sites with Talon.One

Boardriders, the parent company of iconic brands like Quiksilver and Roxy, faced the challenge of designing a unified loyalty and promotions program that could scale across its global multi-brand portfolio without compromising individual brand identity. The retail group sought a flexible solution to manage this complexity efficiently and turned to the vendor Talon.One for its promotional and loyalty platform.

By implementing Talon.One, Boardriders gained a single, flexible engine to combine loyalty and promotions, which allowed for faster campaign creation and the introduction of richer, experiential rewards. The vendor's solution enabled a successful rollout in just six months, giving the company's business teams the tools to quickly build and launch campaigns with less operational friction, transforming loyalty into a repeatable engine for experimentation across their global brands.

Boardriders