Case Study: WeShare achieves a 53% increase in referrals with Talon.One

WeShare increases referrals by 53% with Talon.One

WeShare, a Germany-based car-sharing service founded in 2019, was constrained by a rudimentary third-party promotions tool that forced manual CSV uploads, offered limited analytics, couldn’t segment customers, and made live campaign monitoring and fraud prevention difficult—problems that became urgent as COVID-19 shrank their market. To regain growth and run more creative, targeted promotions, WeShare implemented Talon.One’s Promotion Engine and Campaign Manager.

Talon.One enabled WeShare to create unique codes, apply budget limits, build complex geofencing rules, and manage campaigns live (integrated in six weeks), giving the marketing team far greater flexibility and usability. The results were rapid and measurable: a 420% increase in promotion redemptions in the first three months and a 53% rise in customer referrals, plus higher usership during lockdown, improved KPIs, and freed resources to invest back into the product.

WeShare

Karuan Aswad

Growth Manager