Case Study: Anteraja builds a loyalty program in 2 months and drives a 21% increase in orders with Talon.One

How Anteraja built its loyalty program in two months, and drove a 21% increase in orders

Anteraja, a Jakarta‑based logistics company delivering around 500,000 parcels a day with over two million app downloads, needed a flexible promotions platform to both acquire new customers and increase retention. The team sought a solution to reward behaviors (referrals, coupons, discounts, loyalty), tailor incentives across segments, and cut developer time-to-market — so they partnered with Talon.One to power their loyalty, promotions and gamification infrastructure.

Using Talon.One’s Rule Engine, referral tools and trigger‑based coupon creation, Anteraja launched a tiered loyalty program, “Poinaja,” in two months and integrated promotions with MoEngage for targeted outreach. Talon.One enabled distinct referral schemes and faster campaign rollout (time‑to‑market cut by 50%); during a three‑month sales campaign ~50% of new users came via Talon.One referrals, and Talon.One‑powered activity drove a 21% increase in orders on the mobile app.

Anteraja

Katrina Puspita

Product Owner