Case Study: Tofoo achieves global growth and stronger digital engagement with Tall

Tofoo grows 20% and boosts digital engagement 24% with Tall

Tofoo, a leading challenger brand in the meat-free category, sought to support its global growth ambitions with a digital experience that captured its energetic personality and was built to scale. To address this challenge, they partnered with the vendor Tall for services including digital brand identity, UX & UI, and website design & development.

Tall reshaped Tofoo's brand for a digital-first world, refining its visual identity and introducing distinctive elements like the "wonky box." They built a new multisite website to seamlessly blend education and storytelling, launching UK and French sites with a system ready for future global expansion. As a result of Tall's work, Tofoo now holds 53% of the UK tofu category and grew 20% despite a declining market, with digital engagement up by 24%.

Tofoo