Case Study: Specialised Covers achieves 40% sales growth with Tall's ecommerce website redesign

Specialised Covers boosts sales 40% in 4 weeks with Tall

Specialised Covers, the UK's leading bespoke cover retailer, had ambitious growth plans and needed a new website to showcase its extensive product range and provide a seamless customer journey. The challenge was to elevate the online experience through rich landing pages and an intuitive customization process. They partnered with vendor Tall for UI & UX and website design & development services to achieve this.

Tall redefined the digital experience by creating a highly functional platform featuring an intuitive product configurator and a modular CMS. The solution also included an engaging knowledge hub and a reworked suite of email communications. The impact for Specialised Covers was significant; within four weeks of launch, year-on-year sales climbed by 40%, engagement surged by 530%, and the average order value increased by £40.

Specialised Covers