Case Study: Nanna Tate boosts digital engagement with Tall

Nanna Tate launches a flexible digital brand experience with Tall

The customer Nanna Tate, a new direct-to-consumer potato brand, faced the challenge of standing out in a declining product category and reconnecting with consumers to reinvigorate interest. To make a bold entrance and drive engagement beyond the supermarket shelf, they worked with vendor Tall to develop a digital brand identity and website.

Tall crafted digital brand principles and evolved Nanna Tate's identity for the digital space, refining its colour, typography, and UI to create a cohesive online experience. They developed a dedicated website to showcase products and inspire creativity through a recipe hub, built with a flexible infrastructure for future growth. Tall enhanced Nanna Tate's digital presence to ensure a strong impact for the brand's launch.

Nanna Tate