Case Study: LEGO creates positive digital wellbeing experiences for children with Tall's Digital Design Principles

Lego turns 200-page research into a digital design toolkit with Tall

The customer LEGO faced the challenge of translating extensive academic research on children's digital wellbeing and their Learning Through Play philosophy into a practical tool for their design teams. Vendor Tall was engaged to tackle this creative strategy challenge, aiming to make the research actionable for designers and builders.

Tall's solution was to create a physical interactive toolkit anchored by five core Digital Design Principles, presented through booklets, a card deck, and posters. This hands-on tool structured decisions through three lenses to elevate digital play experiences. The work achieved significant recognition, being showcased at the Danish Parliament and at a UNICEF Denmark World Children's Day event at UN City, extending its impact beyond the brand and onto a political stage.

Lego