Case Study: Ecology Building Society builds a bold, purpose-led brand with Tall

Ecology Building Society refreshes its brand with Tall to balance boldness and trust

The customer, Ecology Building Society, a financial institution focused on environmental and social change, faced the challenge of refreshing its brand to create a stronger, more disruptive identity without compromising its trusted status. The vendor, Tall, was engaged to provide brand identity and design services to help achieve this balance as part of a broader digital transformation.

Tall's solution involved evolving Ecology's brand with a new logo symbolizing transparency and new perspectives, an approachable typeface, an environmentally-focused color palette, and authentic imagery. This cohesive new identity successfully embodied the building society's core purpose and commitment to sustainability, allowing it to present a bold, innovative face while maintaining the trust and stability expected by its members.

Ecology Building Society