Case Study: Yves Rocher achieves actionable consumer insights for sustainable product development with Talkwalker

Yves Rocher Understanding today’s consumers to develop cosmetics for tomorrow

Yves Rocher is a French cosmetics brand built on direct customer relationships, owned production from plant to product, and a company mission to reconnect people with nature. Faced with rapidly evolving consumer expectations around health, natural ingredients, eco‑design, and inclusivity — plus long product development lead times and potential ingredient controversies — the company needed a way to better understand and anticipate what shoppers and opinion leaders were saying online.

Yves Rocher implemented staged social listening with Talkwalker across teams to monitor global conversations about beauty routines, scientific opinion, media coverage, ingredient perception, packaging and supply‑chain issues. That approach shifted monitoring from snapshots to trend tracking, made the brand more responsive to emerging concerns, and integrated consumer voice into product and packaging decisions so Yves Rocher can develop future formulations and eco‑designs that meet both consumer expectations and its sustainability mission.

Yves Rocher

Bénédicte Fournaise

Forecasting and Analysis Manager