Case Study: HelloFresh achieves 400% more brand mentions and faster crisis response with Talkwalker

When Social Listening is the Secret Ingredient

HelloFresh, the world’s leading meal-kit company operating across North America, Europe and Australasia, was rapidly scaling its business (delivering 46.5 million meals to 1.84 million active customers in Q3 2018) but relied on manual social listening. That approach missed untagged mentions, consumed large amounts of analyst time, and left the company reactive rather than proactive — a risk that became unacceptable as the brand prepared for public growth and needed faster crisis detection and reputation management.

HelloFresh implemented Talkwalker’s social listening platform to centralize monitoring, set real-time alerts for high‑reach negative mentions, and generate weekly performance and brand‑health reports. The solution uncovered over 400% more mentions, saved days of manual work, sped up responses, informed product and packaging improvements, and provided cross‑functional teams with accurate, automated reporting to prove social ROI and guide content decisions.

HelloFresh

Jordan Schultz

Social Media Manager