Case Study: Leading Spirits Company achieves deeper consumer connections and high engagement with Talkwalker’s Consumer Intelligence

We work with a leading spirits brand to leverage conumser intelligence to improve improve their communication strategies

A leading spirits brand partnered with Talkwalker to better connect with consumers while working with a reduced marketing budget. Their challenge was to do more with less: foster deeper connections in a rapidly evolving marketplace and gain an honest, real-time picture of consumer sentiment to shape strategy and creative execution.

Talkwalker’s Consumer Intelligence Platform provided real-time social listening and trend analysis that directly informed innovative campaigns—online contests and a global influencer collaboration that revamped an iconic song—producing over 20,000 audience inputs, peaks of 1,000+ hits within hours, and a 60‑second challenge that drove 18,300 registrations. The insight-led approach delivered deeper consumer connections, high engagement, and amplified awareness in key target markets while enabling fast, data-driven decisions despite tighter budgets.