Case Study: STEF achieves a 2x increase in LinkedIn followers and sharper consumer intelligence with Talkwalker

STEF GROUP social listening and consumer intelligence to adapt to today's world and consumers

STEF Group is the European leader in temperature‑controlled logistics, operating since 1920 and serving food producers and distributors across seven countries. Facing an increasingly fast‑moving public debate on topics like urban delivery, environmental labeling (Eco‑Score®) and broader shifts in consumer expectations, STEF needed a way to monitor sentiment, spot emerging issues and keep its communications relevant to stakeholders and end consumers.

STEF implemented Talkwalker’s social listening and consumer intelligence platform to track trending conversations, measure virality, and identify high‑impact keywords to feed its editorial calendar. By tailoring content to those insights—highlighting topics such as renewables and supply‑chain sustainability—STEF improved content quality and relevance, doubled its LinkedIn audience from 50,000 to nearly 100,000 in 18 months, and saw strong engagement on flagship posts (e.g., 26,000+ views and 514 likes).

STEF

Sébastien Bouquerel

Group Digital Communications Manager