Case Study: Milwaukee Brewers achieve automated social listening and brand protection with Talkwalker

Sports & Social Listening From Brand Noise to Strategic Insights with the Milwaukee Brewers

The Milwaukee Brewers, a Major League Baseball club based in Milwaukee, faced a growing marketing challenge: their social media reporting was manual, time-consuming (taking over a week), and blind to untagged conversations, sentiment, competitor activity and potential brand risks. The team needed faster, broader insights to protect fans and sponsors, prove ROI, and inform content and promotion strategies.

By adopting Talkwalker for automated social listening and AI video analytics, the Brewers centralized mentions across platforms, scheduled game-day reports, and tracked sponsor exposure and sentiment in real time. The platform cut reporting time to a day or two for analysis, helped shut down unauthorized ticketing before a game, measured viral moments and sponsor impressions (e.g., a home run clip with 45k+ views), and enabled smarter promotions and demonstrable ROI for partners.

Milwaukee Brewers

Marla Grossberg

Consumer Insights and Strategy Director