Case Study: Zoo Zurich achieves real-time reputation monitoring and increased visitor engagement with Talkwalker

How Zoo Zurich uses social to its advantage with Talkwalker and ARGUS DATA INSIGHTS

Zoo Zurich, Switzerland’s most visited leisure institution and a long-standing conservation center with about 1.2 million annual visitors, needed a clearer, consolidated view of how it was perceived across digital and traditional media. With global conservation work, donor funding and a broad visitor base, the communications team was missing untagged social mentions and real-time visitor feedback — putting reputation and engagement at risk.

Since 2018 Zoo Zurich has used Talkwalker’s consumer intelligence platform together with ARGUS DATA INSIGHTS’ media services to monitor mentions, sentiment and campaigns in real time, receive daily reports via Slack and identify untagged user-generated content. The combined solution cut manual work, enabled proactive social engagement (including featuring visitor photos), supported high-profile launches like the donation-funded Lewa Savanna during the pandemic, and delivered a unified reputational view that helped the zoo strengthen visitor relations and digital community growth.

Zoo Zurich

Dominik Ryser

Head of Communications