Case Study: University of Sydney achieves measurable social ROI and improved brand sentiment with Talkwalker

How the University of Sydney Proves the Value of Social Media

The University of Sydney, a leading higher-education institution, needed to connect its social media activity to four strategic goals—research reputation, student recruitment, international diversity, and brand distinctiveness—but faced inconsistent channels, limited visibility across faculties, and difficulty proving social media’s value to stakeholders.

By creating a cross‑faculty “Social Squad” and adopting Hootsuite Enterprise, Impact, Talkwalker and Adobe, the team aligned content, reporting and sentiment tracking through weekly coordination and social listening. The approach delivered measurable gains: a 31.5% lift in brand sentiment since #usydonline, 4x benchmark Instagram campaign engagement, 41% year‑over‑year growth in social video views, a 30% sentiment boost during a targeted campaign, and faster ROI reporting that freed resources equivalent to two staff.

University of Sydney

Liz Grey

Social Media