Case Study: Servier achieves unified performance reporting and social listening with Talkwalker

How Servier Group uses social intelligence

Servier Italia, part of the global Servier Group active in Italy since 1972 and ranked fourth worldwide by turnover, faced a fragmented digital ecosystem across its cardiometabolic/vascular and oncology business units. The COVID-19 crisis accelerated a shift to omnichannel engagement and exposed the need for a single technological partner to build homogeneous performance-measurement dashboards and robust social/web listening to monitor brand, therapeutic-area conversations, and critical pharmacovigilance signals.

Talkwalker was selected to connect websites and social channels, create combined dashboards and automated management reports, and deliver social listening for strategic keywords and topics. The platform consolidated reporting across business areas—reducing platform sprawl—while enabling real-time monitoring of institutional awareness and specific product communities (e.g., the Daflon line across multiple sites and social channels), improving campaign measurement, reputation protection, and executive-level visibility.

Servier