Case Study: eSerie A TIM achieves increased audience engagement and activates fan voice with Talkwalker

How eSerie A TIM used Talkwalker to boost audience engagement

eSerie A TIM is the official esports competition of Serie A, created with Infront and PG Esports to bring virtual football to Gen Z and millennial fans. Faced with a rapidly growing, multichannel audience, the organizers needed real-time insight into online conversations, engagement, sentiment, influencer impact and sponsor visibility to better interact with fans and measure performance.

Talkwalker delivered a real-time analytics dashboard with mentions, engagement, image recognition, sentiment and influencer tracking, plus comparisons of actual vs. potential engagement by club and player. The platform let eSerie A TIM monitor tournament and player popularity, spot sentiment spikes tied to campaigns, speed up influencer activation, and quantify sponsor value — enabling a customer-centric, multichannel engagement strategy and clearer measurement of ROI.

eSerie A TIM