Case Study: Dubai TV Channels Network achieves real-time audience insights and data-driven content decisions with Talkwalker

How Dubai TV Channels use Talkwalker’s social intelligence to make data-driven decisions

Dubai TV Channels, the broadcast arm of Dubai Media Incorporated (DMI) and owner of channels like Dubai TV, Dubai One and the AWAAN streaming platform, needed better ways to understand and respond to rapidly changing viewer tastes across multiple social and digital platforms. With more than 16 million followers and hundreds of millions of video views, the team struggled to aggregate owned and earned social conversations, get real-time audience sentiment (especially around sarcasm or polarizing shows), and produce a single source of truth for data-driven content and marketing decisions.

Using Talkwalker’s consumer intelligence platform, Dubai TV Channels built live dashboards, alerts, historical analyses and automated reports to track mentions, sentiment and engagement across platforms and languages. This enabled faster, audience-informed programming and campaign decisions and delivered measurable growth: post impressions rose to 452.1M (+235%), total reach to 334.5M (+252.9%), engaged users to 24.4M (+195.4%), Facebook engagements hit 6.1M (+83.7% YoY) and Instagram likes reached 2.4M (+151% YoY), while AWAAN conversations and overall social momentum increased significantly.