Case Study: DIE PR-BERATER achieves proactive reputation management and rapid crisis response with Talkwalker

How DIE PR-BERATER proactively manages reputation, and takes informed decisions based on insights

DIE PR-BERATER is a German communications agency that built a comprehensive listening workflow to manage reputation, crisis response and issue tracking for demanding clients. Faced with attacks on a global Islamic NGO, a million daily user experiences fueling social media for a major city transport system, and negative COVID‑safety–related reviews at a large theme park, the agency needed real‑time insight to detect issues early and make informed decisions.

Using Talkwalker alerts and granular influencer monitoring, DIE PR-BERATER set up proactive monitoring, response messaging and guidelines and supplied ready‑to‑use responses to client teams. Over a year the system dispatched some 2.1k real‑time alerts, helping the NGO mitigate attacks and position its voice, enabling the transport authority to respond faster and focus on other priorities, and allowing the theme park to quickly reverse the crisis and gain audience insights for campaign optimization.

DIE PR-BERATER

Bengin Korkmaz

Chief Manager of Open Source Intelligence