Case Study: Bottomline achieves faster brand awareness insights and unified media reporting with Talkwalker

Bottomline walks the talk on measuring brand awareness

Bottomline Technologies, a fintech provider of payments infrastructure for banks and large enterprises, had strong content and experienced spokespeople but lacked a clear line of sight into how that content translated to brand awareness. With international customers and fragmented reporting across owned, earned and paid channels, the company needed to align marketing efforts to measurable awareness and engagement metrics.

Talkwalker provided a single source of truth—integrated industry, social and media monitoring with customized dashboards and reports—accelerating speed to insight and rebooting PR reporting. As a result, Bottomline streamlined global communications, pinpointed trends and influencers, tracked sentiment and campaign performance, and improved CMO visibility into awareness strategies.

Bottomline

Jerry Nichols

Global Head of Marketing Analytics