Case Study: TaskUs achieves a 71% contact rate and faster hiring with Talkpush

TaskUs leans on automation to drive hiring ramp-ups while delighting candidates

TaskUs, a rapidly growing digital outsourcer, faced overwhelmed recruiters, rising phone bills and slow, spreadsheet-driven workflows that left contact rates at just 35%. To scale hiring without sacrificing candidate experience, TaskUs partnered with Talkpush to automate lead capture, prescreening and channel analytics using Talkpush’s conversational automation and integrations (including a Workday sync).

Talkpush implemented a custom chatbot (TUVA), consolidated sourcing into talent pools, and enabled 24/7 engagement across Messenger, WhatsApp and Instagram while syncing candidate profiles with Workday. As a result of Talkpush’s solution, TaskUs doubled its contact rate to 71%, achieved a quarterly lead processing increase averaging 76%, and saw 75% of applicants complete pre-screening within 10 minutes.

TaskUs

Kavita Handa

Recruitment Director of Southeast Asia