Case Study: McDonald’s scales to 20,000 monthly candidates and cuts response time from 5 days to 12 hours with Talkpush

From 100 to 20,000 Monthly Candidates McDonald’s Leverages Automation for Social Media Sourcing

McDonald’s Philippines needed to scale hiring across more than 635 stores and improve a slow, manual recruitment process that yielded only about 100 unique candidates a month and multi-day response times. To address this, they partnered with Talkpush, deploying its automated recruitment platform—integrated with job boards, Facebook Messenger, resume uploads, ads, landing pages—and a custom bot to source and screen candidates via social channels.

Talkpush’s dynamic sourcing and screening automation dramatically increased reach and speed: application completion rose to 47% (above industry average), McDonald’s processed 20,102 candidates in four months, response time fell from 5 days to 12 hours, and 88% of applicants now complete applications via Facebook Messenger—growing monthly candidate volumes from ~100 to the thousands (headline: up to 20,000). Talkpush’s solution improved candidate experience, throughput, and time-to-hire.

McDonald’s

Chona Torre

Senior Vice President of Human Capital Group