Case Study: Coppel accelerates high-volume hiring with Talkpush

Coppel processes 24,000 hires in 75 days with Talkpush

Coppel, one of Mexico's largest retail chains, faced the challenge of managing its high-volume hiring process for thousands of operational and administrative roles. Their large team of over 700 recruiters needed to increase the flow of qualified candidates and accelerate hiring by eliminating manual steps. They sought a solution from Talkpush to streamline the process and improve the candidate experience, particularly on mobile and digital platforms like WhatsApp.

Talkpush implemented a high-volume recruitment automation platform tailored to Coppel's needs, which was launched nationally in just 45 days. The solution integrated psychometric tools and used automated messaging for 95% of outbound interactions. In the first 75 days, Talkpush helped Coppel process over 24,000 hires, with 93% of applications made via WhatsApp. The results included a 35% reduction in time-to-hire, a doubling of the pre-screening completion rate, and a 94% candidate satisfaction score.

Coppel