Case Study: adidas saves $1M annually in production costs with Talkoot

adidas saves $1M a year with Talkoot

adidas faced significant challenges in scaling its global ecommerce operations due to inefficient and disconnected content production processes. Missing or poor-quality product descriptions were preventing products from being listed online, leading to lost revenue. Their previous system, which relied on spreadsheets and cloud storage, caused confusion, duplicated work, and errors. To address this, adidas turned to the vendor Talkoot for a solution.

By implementing Talkoot's platform, adidas brought over 200 product managers, writers, and editors into a single, collaborative system. This provided visibility, streamlined workflows, and allowed for the reuse and localization of existing content. The solution saved adidas $1 million annually in production costs, increased process efficiency by 26%, and helped boost on-time copy deliveries from 80% to 99%. Most significantly, Talkoot supported adidas's dramatic ecommerce growth, with online sales rising from $466 million to over $4.8 billion.

Adidas