Case Study: Hughes delivers a seamless virtual awards gala with TalkingTree Creative

Hughes stages a live virtual awards gala with TalkingTree Creative for 150+ participants

The customer, Hughes, a major company, faced the challenge of producing a live virtual awards ceremony that maintained the integrity of surprise winners while breaking out of the typical "Zoom spiral" for its 2021 Sales and Marketing Meeting. They engaged the vendor TalkingTree Creative for their event production services to create a glamorous, stand-alone gala experience.

TalkingTree Creative implemented a solution involving a virtual set, meticulous coordination of multiple Zoom meetings for over 150 participants, and live production control. This allowed presenters and winners to appear on screen together while keeping the results secret until the moment of announcement. The vendor successfully delivered a seamless and immersive event that received overwhelmingly positive feedback from participants.

Hughes