Case Study: Hughes inspires employees with a hybrid annual sales and marketing meeting with TalkingTree Creative

Hughes delivers a hybrid sales meeting in 1 month with TalkingTree Creative

The customer, Hughes, an aerospace and communications company, needed to produce their first live and hybrid annual sales and marketing meeting since the pandemic. Their challenges included an extremely short and interrupted pre-production timeline and the uncertainty of how many attendees and presenters could travel. Hughes partnered with vendor TalkingTree Creative for event production and management to create a cohesive and motivational live experience with a hybrid component.

TalkingTree Creative designed an immersive event with a refreshed stage set, dual projections, and a digital center screen that allowed for quick transitions and gave each presentation its own character. They incorporated a strong "Force of the Future" theme and turned technical information into cinematic presentations. The solution successfully created a deep emotional impact, with attendees reporting strong reactions and the event exciting the entire company for the upcoming year. TalkingTree Creative delivered a clear strategy for Hughes and inspired new ideas for company growth.

Hughes