Case Study: ICX boosts lead capture and custom chat experiences with Talkative

How ICX use Talkative's live web chat and web calling functionality to improve lead generation and provide stellar customer service for their clients

ICX, an international lead generation service for the automotive industry, needed a better chat platform to help its clients capture and convert more leads while fully customizing the chat widget UI for each end customer. ICX chose Talkative to support fulfilled chat, email, and call enquiries, with a focus on improving personalized digital service across Europe, the UK, and the Middle East.

Talkative implemented a highly customizable, no-code widget builder and enhanced live chat, allowing ICX and its clients to brand widgets to match each organization and pass warm leads directly back to dealers in real time. The result was a smooth migration of many clients, integration with ICX’s custom lead distribution API, reporting aligned to internal SLAs, and a high-performance agent experience supporting more than 10 concurrent chats per agent, plus 24/7 support and expanded social messaging across Facebook, WhatsApp, and SMS/MMS.

ICX