Case Study: Bugaboo increases AOV by 35% and scales global support with Talkative AI

Bugaboo boosts AOV by 35% with Talkative AI

Bugaboo, a premium global retailer of pushchairs and baby products, faced the challenge of scaling its customer support to meet growing global demand without compromising its high-quality, personalized brand experience. Their existing support model was dependent on human agents available only during working hours. Partnering with vendor Talkative, they sought to implement an AI solution that was reliable and could maintain their exceptional standards.

Talkative implemented a GenAI Chatbot in a phased, strategic rollout, starting on a few product pages before expanding globally. The solution achieved a 75% containment rate for chat interactions and enabled 24/7 multilingual support. The results included a significant measurable impact on revenue, with customers who engaged with the AI having a 35% higher average order value. Talkative's AI successfully scaled premium support and directly contributed to sales growth for Bugaboo.

Bugaboo