Case Study: WHOOP grows subscription sign-ups with Talkable referral marketing

WHOOP drives >10% of new subscriptions with Talkable

WHOOP, a health and wellness company, wanted to achieve aggressive customer acquisition and retention goals beyond their traditional paid advertising. They partnered with the vendor Talkable to harness the power of their enthusiastic member base through a referral marketing program.

Talkable implemented a referral campaign for WHOOP featuring a double-sided incentive, which was integrated on their website and mobile app. This solution drove over 10% of new subscription sign-ups, providing a scalable and cost-effective channel for growing their subscriber base.

WHOOP