Talkable
15 Case Studies
Case Study: Outdoor Research boosts new customer and Pro acquisition with Talkable
A Talkable Case Study
Turning niche professionals into brand ambassadors with referrals
Outdoor Research, a Seattle-based technical apparel and accessories brand, wanted a cost-effective way to acquire new customers and grow its PRO program by leveraging its existing community of athlete ambassadors, mountain guides, and outdoor enthusiasts. The company partnered with Talkable to build a referral marketing program that could support both PRO member sign-ups and online purchases.
Talkable configured segmented referral campaigns that showed different offers to PRO members and non-PRO visitors, then continuously A/B tested share channels, rewards, and placements. By optimizing email for desktop and SMS for mobile, Talkable helped increase advocacy and conversions, driving 22% of new PRO signups through referrals, a 17% PRO advocacy rate, and 7% higher lifetime value for referred customers, alongside lift in website visits and purchases from mobile sharing.
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Outdoor Research
Zach Alexander
Pro Marketing Specialist