Case Study: Theorem boosts conversions with Talkable Influencers Marketing

Theorem - Customer Case Study

Theorem, a scientifically proven custom hair care brand, wanted an easier way for its network of hair specialists to share products with customers and drive more referrals. To support this, the company partnered with Talkable and looked for a simple referral solution that would fit a professional niche community.

Talkable implemented its Influencers marketing campaign, allowing hair specialists to share a personal name or nickname instead of a referral link so customers could enter it at checkout to receive a coupon. The result was a 22% increase in new customer visits to Theorem’s website and a 51% increase in conversion to purchase, with hair specialists reporting a 50%+ increase in conversions.

Theorem

Matt Lind

Chief Operating Officer