Case Study: Soko Glam boosts referrals and sales with Talkable

Soko Glam boosts referral purchases by 15% with Talkable

Soko Glam, a beauty retailer, wanted to boost customer acquisition and sales but faced challenges with its referral program. Their former solution lacked the functionality to independently run and analyze A/B tests, limiting their ability to optimize performance and gain visibility. They turned to Talkable for a solution.

Talkable implemented its Reporting Suite and ran several A/B tests to optimize Soko Glam's referral program. This included reformatting emails to boost performance, optimizing the share channel screen layout, and adding a persistent on-site banner to improve conversion. As a result, Talkable helped increase customer acquisition from email by 10%, generated 15% more purchases by removing a low-performing channel, and increased the referred friend purchase rate by 34%.

Soko Glam